Content Studio (Overview)

Research, write, illustrate, and publish SEO-ready blog posts and avatar videos — without leaving Lodgestory.

TL;DR

What it is — an AI content workstation that takes a source (your own page, a competitor listing, or a keyword set), produces a full blog draft, refines it through chat with diffs, generates hero images and optional avatar videos, and publishes it directly to your marketing site.

Who it's for — hospitality marketers, in-house content leads, and founders who want to show up in Google, ChatGPT, and Perplexity without a writing agency.

Top outcome — scrape → draft → edit → publish in about 15 minutes per blog, with an optional 10-minute background video pipeline.

At a glance


Plan tiers	Bundled with Lodgestory CRM on Growth and above. Enterprise adds higher video quotas and multi-brand profiles.
Who logs in	Marketers, content leads, and agency collaborators. Separate sign-in from the CRM.
What it produces	Blog posts (Markdown-based, SEO-ready, rendered on your marketing site), hero images, and short-form avatar videos.
Integrations	Publishes to your Lodgestory CRM's marketing site. Uses AI for research, writing, images, voice-over, and video rendering.
Top limits	AI credits per tenant, avatar-video minutes per plan, voice-over character budget per month.
API	Partner API for publishing under `/api/public/blogs/*`.

How to get there

Direct URL: https://studio.lodgestory.com/.

First-time path: sign up → land on the dashboard → follow the onboarding prompts (Set brand profile → Add a site → Scrape → Generate → Edit → Publish).

Prerequisite products: a Lodgestory CRM tenancy is required for publishing. Content Studio itself has its own login.

📸 [SCREENSHOT: cs-landing.png — dashboard with domain cards]

What is Content Studio?

The problem it solves

Content is the most under-automated part of a hospitality marketing stack. Listing-site copy gets written once and never refreshed. Competitor research lives in Google Docs. Generic AI tools produce fluent but generic drafts because they have never seen your brand's differentiation or the specific page you're trying to out-rank. And once a draft exists, turning it into a published blog with proper SEO, cross-links, and an avatar video usually means shepherding three or four separate tools plus an agency.

Content Studio collapses that stack into one workstation. It reads your own pages or competitor listings as sources, learns your voice from a brand profile you fill in once, and then generates blog drafts that are grounded in your research — not the model's training set. An editor lets you refine the draft by chatting (with visible diffs before accepting), add hero images, and optionally spin off a 60-second avatar video. One button publishes to your Lodgestory marketing site with full SEO, Open Graph, structured data, and AI-crawl-friendly metadata.

What you get

Source pipeline — scrape your own site or a competitor's page and store it as a reusable source.
Two-stage AI generation — live-web research pass followed by a brand-aware compose pass that matches your tone and CTA.
Chat refinement with diffs — ask for changes, see the diff, accept or reject; every turn is saved.
Image generation — AI hero images or upload your own; set a featured image that appears on listing cards.
Video pipeline — turn a blog into a short-form avatar video with narration, stock or AI B-roll, and background music.
One-click publish — the post is live on your marketing site within seconds, with SEO and AI-crawler metadata built in.
Cross-linking — auto-suggest internal links to your other blogs to strengthen site authority.
Team collaboration — invite editors; role-based access for viewers vs editors vs admins.

How it's different

Grounded, not hallucinated. Research runs before writing, so the draft uses current facts from the live web.
Brand-aware by default. Every generation reads your saved brand profile — voice, industries, products, audience, and call-to-action.
First-class video. Most content tools stop at text. Content Studio turns a blog into a ready-to-share MP4 in the background.
Your hosting, not a vendor subdomain. Published posts live on your own Lodgestory marketing site. Your SEO stays yours.
AI-search-ready. Every published post exposes the metadata that AI search (ChatGPT, Perplexity, Google AI Overviews) prefers — structured data, speakable selectors, and an AI-friendly summary file.

Customer scenarios

Launch 20 city-page blogs in one week. Scrape each listing from your own site, generate one blog per listing, refine voice in chat, publish.
Out-rank a competitor. Paste their OTA listing URL, get a grounded set of angles, pick one, publish.
Spin a weekly video. Every Monday, take the latest flagship blog and generate a 60-second avatar video for LinkedIn and Instagram.
Show up in AI search. Publish with structured data and AI-crawler metadata automatically handled; appear in ChatGPT, Perplexity, and Google AI Overview answers.

How it fits with the rest of Lodgestory

Lodgestory CRM — published blogs render on the marketing site that hosts your Web Chat widget. Visitors who open chat from a blog become CRM contacts.
Lodgestory Voice — no direct integration, but a blog that drives an inbound call arrives at the same CRM inbox.

Core concepts

Term	What it means
Organisation	Your tenancy in Content Studio. One org can have multiple brand profiles.
Site	A domain you've added for scraping — e.g., your own site or a competitor's.
Source	A page that's been scraped and cleaned. The starting point for generation.
Suggestion	An AI-proposed blog angle derived from a source. Not a blog until you generate from it.
Brand profile	Your company name, voice, tone, style, products, industries, customers, and CTA. Every generation reads this.
Blog	The content artifact you edit and publish.
Cross-link	An internal link to another of your blogs, auto-suggested.
Video template	A reusable pairing of avatar + voice + background music + style preset.
Video pipeline	The multi-stage process that turns a blog into a finished video.

Quick Start — publish your first blog in under 15 minutes

Step 1 — Sign up and create an organisation

Email + password + organisation name. You land on the dashboard.

📸 [SCREENSHOT: cs-qs-1.png]

Step 2 — Fill in your brand profile

Settings → Brand Profile → New. Company name, voice, tone, style, products, customers, call-to-action text and URL. Save.

📸 [SCREENSHOT: cs-qs-2.png]

Step 3 — Add a site to scrape

Sites → Add Site. Enter your domain, optionally the sitemap URL. Click Scrape.

📸 [SCREENSHOT: cs-qs-3.png]

Step 4 — Generate a blog

Dashboard → your domain → pick a source → Suggest new blogs → pick a suggestion → Generate. About 30–60 seconds later you're in the editor.

📸 [SCREENSHOT: cs-qs-4.png]

Step 5 — Refine in chat

Right pane → Chat → ask for changes — "shorten the intro", "add a section on group bookings". Accept the diff.

📸 [SCREENSHOT: cs-qs-5.png]

Step 6 — Add a hero image

Images tab → Generate (AI) or Upload → set as featured.

📸 [SCREENSHOT: cs-qs-6.png]

Step 7 — Publish

Status → READY → Push. Seconds later the blog is live at https://<yoursite>.com/resources/blog/<slug> with full SEO metadata.

📸 [SCREENSHOT: cs-qs-7.png]

How it works

You add a site. Content Studio discovers pages, fetches them, and extracts a clean version.
You pick a source. Content Studio either recreates the source in your voice or proposes fresh angles.
A live-web research pass gathers current facts; a compose pass writes the blog in your tone.
You refine in chat. Each turn produces a diff you can accept or reject.
You add images (AI or upload) and, optionally, kick off a video.
You click Publish. The post flows to your Lodgestory marketing site and appears within seconds with full SEO and AI-crawler metadata.

You never touch raw code, a third-party hosting dashboard, or a separate video editor.

Modules inside Content Studio

Editor & Composition — the split-pane editor with chat, images, and publishing.
AI Content Generation — the two-stage research + compose pipeline and brand-aware prompts.
Media Generation — hero images, avatar videos, narration, B-roll, and music.
Sources & Scraping — discovering, fetching, and cleaning source pages.
Publishing to CRM — how drafts become live public pages with SEO, sitemap, and AI-crawl metadata.

Cross-product workflows

A. Competitor listing → better version → AI search indexed

Scrape the competitor listing → suggest angles → generate → refine → publish. Within minutes the blog is on your marketing site and eligible for AI-search indexing (ChatGPT, Perplexity, Google AI Overviews).

B. Blog → avatar video → cross-channel

Publish the blog → Generate Video → choose avatar and voice → pipeline runs in the background → finished MP4 shared on LinkedIn, Instagram, and X.

C. Keyword set → SEO-targeted suggestions → ranking page

Pick a target keyword set → SEO-targeted suggestions → generate → publish. Your listing on that keyword builds over weeks.

Roles & pricing

Role	Can do
Owner	Everything including billing and brand-profile changes.
Admin	Invite team members, set up sites, manage brand profiles.
Editor	Scrape, generate, edit, publish.
Viewer	Read-only access to blogs and sources.

Plan tier gates video minutes, AI credit, and team-member count.

Getting started

Sign up at studio.lodgestory.com.
Fill in your brand profile — the single most important step.
Add your own domain, scrape it.
Generate your first blog and refine in chat.
Point the publishing URL at your Lodgestory marketing site.
Verify the blog is live with SEO metadata.

Help & related products

Lodgestory CRM — the tenancy that hosts your marketing site.
Lodgestory Voice — the voice side.
Support — email [email protected].